WhatApp: Fresh details about brand-new chat app surface online

WhatApp: Fresh details about brand-new chat app surface online

WhatsApp has revealed some fresh details about its all-new appWHATSAPP • GETTY

WhatsApp has revealed some fresh details about its all-new app

Fresh details about WhatsApp Business app – an all-new version of the hugely-successful messaging service designed to help companies communicate with customers.

The latest tidbit about the messenger comes courtesy of the official FAQ.

According to , users on the platform will be able to choose from three possible status updates – unconfirmed, confirmed or verified.

Business accounts which have yet to be verified by WhatsApp will have a grey question mark displayed in their profile.

This is probably a good sign that users should be a little wary of the account.

“This account is using the WhatsApp Business app, but hasn’t been confirmed nor verified by WhatsApp,” the company writes of its grey question mark symbol.

The next status tier is confirmed, which is denoted by a grey checkmark on the profile.

has confirmed that the phone number of this account matches the phone number for this business,” the FAQ clarifies.

These businesses are more likely to be genuine, but WhatsApp is unprepared to guarantee it.

Finally, there are verified accounts, which are emblazoned with a green checkmark.

This is a surefire sign, you’ll conversing with a legitimate business account.

WhatsApp is rolling out its all-new Business app to a few beta testersWHATSAPP • ANDROIDPOLICE

WhatsApp is rolling out its all-new Business app to a few beta testers

“WhatsApp has verified that an authentic brand owns this account,” the FAQ adds, however, it does not stipulate what additional verification steps are involved in the process.

We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want

Matt Idema, WhatsApp

WhatsApp Business will allow Facebook, which owns WhatsApp, to monetise the hugely-successful messenger.

The new app has been in development for over a year.

Earlier this year, WhatsApp COO Matt Idema talked about the new application, designed from the ground-up to enable customers and companies to communicate.

“We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want,” he said.

“We do intend on charging businesses in the future.”

Facebook co-founder and CEO Mark Zuckerberg bought WhatsApp back in 2014GETTY

Facebook co-founder and CEO Mark Zuckerberg bought WhatsApp back in 2014

An early version of the service has been made available to testers, although there is no official launch date for the general public.

Technology blog Android Police has trawled through the latest beta version and highlighted a number of new features coming to WhatsApp Business.

WhatsApp will support landline numbers for the first time with WhatsApp Business.

That means customers who call or message your landline number will appear within the WhatsApp client.

Customers who would usually use the chat window on a businesses’ website will also now be able to send them a message within WhatsApp.

Since WhatsApp Business is a standalone app, those who run small businesses can keep their current WhatsApp app and conversations intact – and completely separate – from their customers.

WhatsApp Business looks almost identical to the hugely-popular messaging app.

However, there are two new sections within the Settings menu – Statistics and Business Settings.

The Statistics section currently shows the total of number of messages sent, delivered, read and received, however, more analytics are tipped to roll-out soon.

Business Settings lets users customise their profile page, including adding a webpage for the business, profile picture, and opening hours.

It also lets users set an automated response when customers try to get in touch outside business hours.

You cannot download WhatsApp Business right now, but it is possible to sign-up to test it in the future here.

Companies in Europe, Brazil, India and Indonesia are already believed to be testing the new chat client.

According to The Next Web, KLM Royal Dutch Airlines is one of the biggest companies testing the functionality ahead of a wider roll-out.

In September, WhatsApp announced there will be a free app for small to medium sized businesses to use to reach their customers.

Meanwhile, enterprises will be required to pay to use all incoming business tools.

It’s clear Facebook is looking for ways to monetise WhatsApp after quietly ditching the 69p a year subscription model when it acquired the app back in 2014.

WhatsApp promised users it would never introduce adverts into the app.

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