Star Wars Last Jedi suffers surprise box office setback after Chinese release

Star Wars Last Jedi suffers surprise box office setback after Chinese release

The eighth movie in the franchise is currently pacing towards only second place at best, despite a full marketing campaign.

It reportedly earned §7 million (RMB50.1 million) on Friday from its initial screenings, a market share of only 27%.

That’s a considerable distance behind reigning favourite The Ex-File, which is on $15.7 million (RMB102 million) and a 58% share of the box office.

Star Wars has, it must be said, never been a huge phenomenon in China, and when The Force Awakens eventually made it to $124 million for its run in 2016, it was considered weaker than expected.

Rogue One, meanwhile – which featured two Chinese stars in the forms of Donnie Yen and Jiang Wen – managed $69.5 million last year.

Globally, The Last Jedi continues strongly, although it could be overtaken by Jumanji this weekend in the US. Both pictures are pacing between $25-26 million.

The Last Jedi was never expected to achieve as high a haul as The Force Awakens, but it has already made over $1 billion.

It also ended 2017 as the biggest movie of 2017 in the US, narrowly ahead of Beauty and the Beast and also Wonder Woman.

Star Wars: The Last Jedi has split opinion in an unprecedented way: whilst critics have been almost unanimous in their praise, fan reaction has been split almost 50:50.

JJ Abrams, who helmed Episode 7, will return to direct Episode 9 – which is due for release in 2019.

Star Wars: The Last Jedi is out now.

Published at Fri, 05 Jan 2018 16:04:00 +0000

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