The eighth movie in the franchise is currently pacing towards only second place at best, despite a full marketing campaign.
It reportedly earned §7 million (RMB50.1 million) on Friday from its initial screenings, a market share of only 27%.
That’s a considerable distance behind reigning favourite The Ex-File, which is on $15.7 million (RMB102 million) and a 58% share of the box office.
Star Wars has, it must be said, never been a huge phenomenon in China, and when The Force Awakens eventually made it to $124 million for its run in 2016, it was considered weaker than expected.
Rogue One, meanwhile – which featured two Chinese stars in the forms of Donnie Yen and Jiang Wen – managed $69.5 million last year.
Globally, The Last Jedi continues strongly, although it could be overtaken by Jumanji this weekend in the US. Both pictures are pacing between $25-26 million.
The Last Jedi was never expected to achieve as high a haul as The Force Awakens, but it has already made over $1 billion.
It also ended 2017 as the biggest movie of 2017 in the US, narrowly ahead of Beauty and the Beast and also Wonder Woman.
Star Wars: The Last Jedi has split opinion in an unprecedented way: whilst critics have been almost unanimous in their praise, fan reaction has been split almost 50:50.
JJ Abrams, who helmed Episode 7, will return to direct Episode 9 – which is due for release in 2019.
Star Wars: The Last Jedi is out now.
Published at Fri, 05 Jan 2018 16:04:00 +0000